Broker Check
Roger Pugh, AAMS, AIF®

Roger Pugh, AAMS, AIF®

Managing Partner


Roger is the managing partner and co-founder of Waypoint Wealth Management. Roger is the LPL Registered Securities Principal for Waypoint as well as an Accredited Asset Management Specialist (AAMS) and Accredited Investment Fiduciary (AIF®). Roger started his career in the investment industry in 1997 with a national brokerage firm. While performing his duties as an investment representative, he also spent much of his time working for the firm in the areas of training and recruiting of new investment representatives. In 2005, in order to offer a more comprehensive and broader approach to investment planning, Roger left the national firm and created Waypoint Wealth Management, joining the independent firm LPL Financial.

Roger focuses much of his practice on Waypoint's “DisciplinedIQ” investment process which combines a disciplined approach to asset selection and allocation with a sensible approach to risk management. This process is the result of a critical exploration of industry biases and a rethinking of the basic tenants of traditional investment philosophy. Visit DisciplinedIQ for a preview of the process.

Roger is also founder and Trustee of The Waypoint Foundation, a tax-exempt non-profit organization which provides educational opportunities to the youth of communities they serve.The foundation’s largest event of each year is a chess tournament open to all students K-12 throughout Grant County.For more information, please visit

Roger and his wife, Leanne, married in 1991 and have four beautiful adopted children. When Roger is not busy with family he loves to explore the art of photography, travel, and be involved with community projects such as the annual Waypoint Foundation Scholastic Chess Tournament established by Roger and his brother, Troy.

Additional information about this advisor:

Professional Designations:

  • Accredited Asset Management Specialist (AAMS)
  • Accredited Investment Fiduciary (AIF®)

Education and Training:

  • Bachelor of Science (BS)–Brigham Young University-Idaho, 2015

Securities Registrations (held with LPL Financial):

  • FINRA Series 24 –General Securities Principal
  • FINRA Series 7 –General Securities Representative
  • FINRA Series 66 –Uniform Securities Agent/Investment Advisor State Law

Office address and hours: 

925 Basin St SW
Ephrata, WA 98823

Monday - Thursday: 8:00 AM to 4:00 PM
Friday: 8:00 AM to 1:00 PM
And by appointment

227 Ohme Garden Rd
Wenatchee, WA 98801

Monday - Thursday: 9:00 AM to 2:00 PM
Friday: 9:00 AM to 1:00 PM
And by appointment